featured

featured

The effect of capturing multiple games on engagement results

I remember it well. It was back in 2010, the week after we created our first Fancam and I was sitting in a boardroom showing off the new breakthrough... After the oohs and aahs settled down, one of the more accomplished attendees offered an assessment:…

Tinus Le RouxSeptember 7, 2017

Citycams Events featured

Bud Light CityCam – The highest resolution image of San Francisco

With the NFL Playoffs over and everyone looking toward the big game in San Francisco, FanCam is collaborating with Bud Light to create an innovative new way for football fans to experience the Super Bowl 50 host city: Bud Light CityCam. Beginning today, users can…

Tinus Le RouxJanuary 28, 2016

Attention Economy featured Long Reads Marketing

Understanding Selfies

In the past six months I have been in several meetings at international brands where I was told: "selfies will be a major part of our brand strategy for 2015". Every time I made a point to ask why. Every time this seemingly simple question was met…

Tinus Le RouxJanuary 19, 2015

Company news featured Marketing

1.8 million branded selfies

2014 was a great year for Fancam in College Football. By capturing 1.8 millions fans on behalf of 4 brands we essentially generated 1.8 million branded selfies in 14 weeks. Beyond the staggering numbers what was most exciting about 2014 was the quality of the brands…

Tinus Le RouxJanuary 19, 2015

Company news featured

Cavs home opener – a showcase in marketing

On October 30th the Cleveland Cavaliers hosted probably the most significant home opener in recent NBA history. The return of Akron's prodigal son, Lebron James, saw Cleveland pull out all the stops and the stars descended on Quicken Loans Arena in a frenzy of anticipation. While…

Tinus Le RouxNovember 18, 2014

The effect of capturing multiple games on engagement results

Bud Light CityCam – The highest resolution image of San Francisco

Understanding Selfies

1.8 million branded selfies

Cavs home opener – a showcase in marketing

Recent Posts

BLOG

Search