Cardboard Cutouts 2.0 – a unique opportunity
We launched our first Fancam of a cutout activation yesterday and the fan engagement numbers have been crazy! This post will explain why this was predictable, why it’s replicable and how teams and sponsors can take advantage of one of the unique opportunities presented by the chaos of 2020. Phillies Case Study Let’s start with […]
Fill your stadium – digitally.
We absolutely loved the Bundesliga activation that saw thousands of fans pay to have a cutout of themselves placed in their venue. It’s original, fans loved it, and the earned media value must have been even more than the club hoped for in their wildest dreams. It got us thinking though… What if we could […]
Take your fans Behind the Scenes in 360º
Looking for engaging content for your fans, in a time where everyone is sorely lacking NEW content? We’ve got you covered with Fancam’s Behind the Scenes 360 Spins.
The Attention Economy explained
CEO Tinus le Roux recently published an article on the Attention Economy that has received some great feedback from industry experts. You’re invited to read the whole article here, but we include an excerpt and a couple of comments as a short teaser below… Why accountants will change the internet and why you should […]
Understanding Selfies
In the past six months I have been in several meetings at international brands where I was told: “selfies will be a major part of our brand strategy for 2015”. Every time I made a point to ask why. Every time this seemingly simple question was met with blank stares and uncomfortable silence. It could be that […]
1.8 million branded selfies
2014 was a great year for Fancam in College Football. By capturing 1.8 millions fans on behalf of 4 brands we essentially generated 1.8 million branded selfies in 14 weeks. Beyond the staggering numbers what was most exciting about 2014 was the quality of the brands involved and the ways in which they used the technology […]