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We’re privileged and delighted to welcome Ford to the list of global brands to use Fancam as a fan engagement tool. It was our second time capturing the Wild Cats at home, but the first time the Rupp Arena Fancam was “driven by Ford”. The great promotional work done by both IMG and UK lead to very positive fan engagement numbers and some substantial earned media as a result of it. We particularly enjoyed Mrs Tyler Thomson’s summary of “the best faces” on the Kentucky Sports Radio site. We do however suspect that she is single handedly responsible for an inflated ‘time on site’ number. To explore the Rupp Arena Fancam, click here.