As a content marketing tool, Fancam drives deep engagement with fans through the content itself. High levels of exposure on social media facilitates peer-to-peer sharing and amplifies the viral nature of Fancam.
“In our ongoing partnership with the New England Patriots, Putnam continues to seek unique ways to engage this highly loyal and informed fan base. This exciting and highly interactive Fancam technology has been a tremendously popular promotional feature with the Gillette Stadium faithful since it was first introduced near the end of the 2014 regular season.”
Mark McKennaHead of Global Marketing, Putnam Investments