The Attention Economy explained
CEO Tinus le Roux recently published an article on the Attention Economy that has received some great feedback from industry experts. You’re invited to read the whole article here, but we include an excerpt and a couple of comments as a short teaser below… Why accountants will change the internet and why you should […]
Texans: lost the game, loved the picture
We captured our first Fancam of the Houston Texans last week (01/09/2016) and it was a fascinating project on many levels. The team lost in a very disappointing manner, but the engagement on the Fancam was exceptional. We saw more than 100 000 people interacting with the image within the first 24 hours and the feedback […]
The Kentucky Basketball Fancam – driven by Ford
We’re privileged and delighted to welcome Ford to the list of global brands to use Fancam as a fan engagement tool. It was our second time capturing the Wild Cats at home, but the first time the Rupp Arena Fancam was “driven by Ford”. The great promotional work done by both IMG and UK lead […]