Behind every successful Fancam there’s a tailored promotional strategy to help get the message to the fans.
While there are a multitude of tactics used in this regard, videos of athletes promoting the project are amongst the most effective …… and fun.
Here are our top 3 promotional videos, starring athletes:
1) Number 1 on the list is the Manchester City players explaining Fancam better than many of our sales staff.
The fact that Mario Balotelli was involved was a bit nerve racking from a brand perspective, but he ended up being the star of the show.
2) The Welsh Rugby Team had a bit of fun with it as well.
Special mention to Lee Halfpenny for his wonderfully nuanced performance.
https://www.youtube.com/watch?v=Jy2La3B8kF0
3) For the Emirates Fancam at Real Madrid, the message was more straight forward, but we thought Ronaldo did a great job and it’s wonderful to hear it in Spanish
To view the respective Fancams created for each of these campaigns, here are the links
The Millennial Stadium in Wales