The Attention Economy explained
CEO Tinus le Roux recently published an article on the Attention Economy that has received some great feedback from industry experts. You’re invited to read the whole article here, but we include an excerpt and a couple of comments as a short teaser below… Why accountants will change the internet and why you should […]
Digital vs Television – a thought experiment
The 2014 American College Football season was a breakthrough season for Fancam in more ways than one. The scale, frequency and consistency of activations created a unique opportunity for some fascinating statistical analysis. What works better for promotion? Twitter or Facebook? (my personal favorite) What effect does a win/loss/upset have on the success of a digital […]
Understanding Selfies
In the past six months I have been in several meetings at international brands where I was told: “selfies will be a major part of our brand strategy for 2015”. Every time I made a point to ask why. Every time this seemingly simple question was met with blank stares and uncomfortable silence. It could be that […]